When is virtual no longer virtual?

From Novelty to Usable

Over the past two decades, virtual instruments have evolved. Originally, these instruments were designed as pseudo software versions of pianos, synthesizers, drums, horns, and other traditional instruments. At first, these virtual instruments (VIs) were stand-alone applications with high-latency and high-CPU usage, making them difficult to play and integrate into existing workflows. We could see the future, and it looked promising.  These VIs evolved into plugins that could integrate directly into our Digital Audio Workstations (DAWs). And as our lowly computers became more powerful, it became possible to use multiple instances of these VI’s . . . in real-time. The future was here, and it was good.

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The Re-assimilation Transition

In the last two weeks, we’ve seen mask mandates lifted, people getting out more, and businesses attempting to “get back to normal.”   And, more people are getting vaccinated every day. Considering where we’ve been, these are better times indeed. But as entrepreneurs, we need to be cautious of our approach and considerate of those around us – including our clients and other business associates.

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Multitasking and Believing the Lie

What is it about us humans? Can we convince ourselves of just about anything? Let’s look into one of the biggest lies we tell ourselves: “we are great multitaskers!” Before we get going here, let’s define multitasking as more than just walking and chewing gum, or listening to the radio while driving. What I’m talking about here is the attempt at juggling important tasks – each deserving our full attention – and maintaining the fiction that we can do them efficiently and effectively. We can’t. And as a result, all of the tasks in question suffer.

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Leveraging Resources – or Moving Beyond the Confines of Ego

The most successful people I’ve met in the business world seem to share one important quality – the ability to leverage the talents and experiences of others. This applies to businesses of all sizes. But for sole-contributor entrepreneurs and small companies, that quality can sometimes be elusive. I’ve heard many reasons, or excuses for it. The most common being a rather limited resource pool. But is it? What’s the real problem?

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What Now?

With the election behind us, we can all take a deep breath and expect stability now, right? Well, it would be an understatement at the very least to say “maybe not.” As expected, the Corona virus is surging again, we’re still arguing about whether people should be wearing masks during a global pandemic, the economy is preparing for more lockdowns, and the current president has not conceded to the president elect. It’s going to be a long couple of months, for sure.

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The Age of the Short-Term Business Plan

We have entered the age of the short-term business plan. Of course, long-term planning  is still an important aspect of your over-all business strategy and trajectory. However, survival reflexes and immediate reactionary responses have moved front-and-center. Before we can worry about the future, we need a way to get past the present. Right now, it’s all about problem solving.

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