We have entered the age of the short-term business plan. Of course, long-term planning is still an important aspect of your over-all business strategy and trajectory. However, survival reflexes and immediate reactionary responses have moved front-and-center. Before we can worry about the future, we need a way to get past the present. Right now, it’s all about problem solving.Continue reading "The Age of the Short-Term Business Plan"
I have heard many people give this advice to others; “write a blog, get out there, fill it with keywords, and be more visible.” I’m sure that advice was offered with the best of intentions, but that kind of thinking has led to an onslaught of empty business blogs seemingly targeted to search engine bots instead of a human target audience. Let’s kill those old blogs off, starting now.Continue reading "The Death of The Blog"
I run a think-tank for entrepreneurs called Thinking Out Loud. We often discuss pressing topics including business development, marketing, creativity, and current events. Of course, the recent months have kept us busy interpreting a changing world and the resulting challenges for businesses and consumers. We recently discussed the concept of missteps and failures. We’ve all been there. - and more times than not. But have you considered how important these missteps are to our overall trajectory? Is there an art to failing?Continue reading "The Art of Failure"
The language of business is often misunderstood and misused. We can get caught up in our own orbit - and the language of our brands can reflect that. In order to effectively connect with our target audiences, we need to convince them we understand what their focus is and what their challenges are. Only from that standpoint are we able have their ear when it comes to offering solutions. We can get there by speaking their language.
But is the Kingdom Changing?
It’s Spring! The trees have started to bud, flowers are popping up everywhere, and some businesses are starting to re-open after the COVID-19 shutdown. But hold on, people - it’s going to be a long, gradual transition. During this process, your business needs to stay visible. The best way to do that is by publishing content on a regular basis. Continue reading "Content is King"
Seeing the forest instead of the tree depends on where you’re standing.
Even as we enter the second week of May, most of the country still continues to shelter-in-place. Although we are starting to see some businesses attempt to return to work, the truth is, getting back to business-as-usual will be a slow process. I expect there will be several reasons for this:Continue reading "Expanding Your Marketing Vision"