The language of business is often misunderstood and misused. We can get caught up in our own orbit - and the language of our brands can reflect that. In order to effectively connect with our target audiences, we need to convince them we understand what their focus is and what their challenges are. Only from that standpoint are we able have their ear when it comes to offering solutions. We can get there by speaking their language.
But is the Kingdom Changing?
It’s Spring! The trees have started to bud, flowers are popping up everywhere, and some businesses are starting to re-open after the COVID-19 shutdown. But hold on, people - it’s going to be a long, gradual transition. During this process, your business needs to stay visible. The best way to do that is by publishing content on a regular basis. Continue reading "Content is King"
Seeing the forest instead of the tree depends on where you’re standing.
Even as we enter the second week of May, most of the country still continues to shelter-in-place. Although we are starting to see some businesses attempt to return to work, the truth is, getting back to business-as-usual will be a slow process. I expect there will be several reasons for this:Continue reading "Expanding Your Marketing Vision"