The Age of the Short-Term Business Plan

We have entered the age of the short-term business plan. Of course, long-term planning  is still an important aspect of your over-all business strategy and trajectory. However, survival reflexes and immediate reactionary responses have moved front-and-center. Before we can worry about the future, we need a way to get past the present. Right now, it’s all about problem solving.

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The Death of The Blog

I have heard many people give this advice to others; “write a blog, get out there, fill it with keywords, and be more visible.” I’m sure that advice was offered with the best of intentions, but that kind of thinking has led to an onslaught of empty business blogs seemingly targeted to search engine bots instead of a human target audience. Let’s kill those old blogs off, starting now.

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The Art of Failure

I run a think-tank for entrepreneurs called Thinking Out Loud. We often discuss pressing topics including business development, marketing, creativity, and current events. Of course, the recent months have kept us busy interpreting a changing world and the resulting challenges for businesses and consumers. We recently discussed the concept of missteps and failures. We’ve all been there. - and more times than not. But have you considered how important these missteps are to our overall trajectory? Is there an art to failing?

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Who Are You Talking To?

The language of business is often misunderstood and misused. We can get caught up in our own orbit - and the language of our brands can reflect that. In order to effectively connect with our target audiences, we need to convince them we understand what their focus is and what their challenges are. Only from that standpoint are we able have their ear when it comes to offering solutions. We can get there by speaking their language.

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Content is King

But is the Kingdom Changing?

It’s Spring! The trees have started to bud, flowers are popping up everywhere, and some businesses are starting to re-open after the COVID-19 shutdown. But hold on, people - it’s going to be a long, gradual transition. During this process, your business needs to stay visible. The best way to do that is by publishing content on a regular basis.  Continue reading "Content is King"