Pascarella Multimedia – Page 2

August 10, 2020October 22, 2020

The Art of Failure

I run a think-tank for entrepreneurs called Thinking Out Loud. We often discuss pressing topics including business development, marketing, creativity, and current events. Of course, the recent months have kept us busy interpreting a changing world and the resulting challenges for businesses and consumers. We recently discussed the concept of missteps and failures. We’ve all been there. - and more times than not. But have you considered how important these missteps are to our overall trajectory? Is there an art to failing?

August 4, 2020October 22, 2020

Producing Voiceovers – You’re Coming in Loud and Clear

Let’s establish at least one thing from the get-go; if you’ve decided to go through the trouble of producing a voiceover - the spoken message is very important to you. So the best quality possible is a given. There’s a lot that goes into creating a voiceover, including understanding your target audience’s needs, crafting the right message, hiring the right talent, and making good production decisions. For the purpose of this article, I’ll be mostly discussing recording and production.

August 4, 2020October 22, 2020

Overdrive – The Low-down on Low-end

We love overdrive, that gentle push over the line into a round and harmonically rich distortion. Some of the best sounds in recorded music have utilized it. But have you ever wondered why applying overdrive sometimes sounds glorious, and other times resembles a muddy grainy mess? The culprit might be low frequencies.

July 27, 2020October 22, 2020

The Art of Audio Mastering

These are exciting times for those of us with project studios. The tools at our disposal are simply astonishing - powerful DAWs, virtual instruments, and just about any audio processing effect you can imagine. Not too many years ago, maintaining a collection of your dream gear required patience, a small fortune, and a large warehouse. Today, it all fits in your computer. Having access to so many of these tools allows project studios the ability control all aspects of the recording and production process, including tracking, mixing, and mastering. Today, let’s focus a bit on audio mastering.

June 22, 2020October 22, 2020

Who Are You Talking To?

The language of business is often misunderstood and misused. We can get caught up in our own orbit - and the language of our brands can reflect that. In order to effectively connect with our target audiences, we need to convince them we understand what their focus is and what their challenges are. Only from that standpoint are we able have their ear when it comes to offering solutions. We can get there by speaking their language.

Continue reading "Who Are You Talking To?"

June 4, 2020October 22, 2020

A Call to Action

It’s been another week of crisis. But this time it’s a different disease . . . and one that’s been plaguing our country for a very long time. Racism.

May 20, 2020October 22, 2020

Content is King

But is the Kingdom Changing?

It’s Spring! The trees have started to bud, flowers are popping up everywhere, and some businesses are starting to re-open after the COVID-19 shutdown. But hold on, people - it’s going to be a long, gradual transition. During this process, your business needs to stay visible. The best way to do that is by publishing content on a regular basis. Continue reading "Content is King"

May 12, 2020November 3, 2020

Expanding Your Marketing Vision

Seeing the forest instead of the tree depends on where you’re standing.

Even as we enter the second week of May, most of the country still continues to shelter-in-place. Although we are starting to see some businesses attempt to return to work, the truth is, getting back to business-as-usual will be a slow process. I expect there will be several reasons for this: