Multitasking and Believing the Lie

What is it about us humans? Can we convince ourselves of just about anything? Let’s look into one of the biggest lies we tell ourselves: “we are great multitaskers!” Before we get going here, let’s define multitasking as more than just walking and chewing gum, or listening to the radio while driving. What I’m talking about here is the attempt at juggling important tasks – each deserving our full attention – and maintaining the fiction that we can do them efficiently and effectively. We can’t. And as a result, all of the tasks in question suffer.

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Leveraging Resources – or Moving Beyond the Confines of Ego

The most successful people I’ve met in the business world seem to share one important quality – the ability to leverage the talents and experiences of others. This applies to businesses of all sizes. But for sole-contributor entrepreneurs and small companies, that quality can sometimes be elusive. I’ve heard many reasons, or excuses for it. The most common being a rather limited resource pool. But is it? What’s the real problem?

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Under the Spell of Overtime

For many entrepreneurs, the concept of working overtime is a contradiction of terms. Some of us are seemingly always working. When 5:00 PM rolls around, we’re just getting started. If you’re a sole proprietor, chances are you’ve experienced this on a regular basis. We convince ourselves there’s always something to do and it’s always urgent. The problem is productivity.

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