Category: Marketing

Print is dead! Isn’t it? We’ve all heard it hundreds of times. Well, is it? I’m here to say NO. In fact, print will always be a part of the branding and marketing fabric. But what about the internet? Let me ask you this; what would a YouTube “unboxing” be like without the box – fully7 resplendent in print?  Common assertions sometimes have little basis in fact  . . . well, that’s an understatement, isn’t it?

Continue reading “The Artform Formally Known as Prints”

In this crowded environment of media channels, we have to compete with a lot of noise. It’s everywhere you go. Some of it is promotional, some of it is entertainment, and then there’s the 24/7 news cycle that can often seem like both. Social media adds yet another dimension to the noisy landscape. So, how do you slice through it all and motivate your target audience? In the end, it comes down to words.

Continue reading “Why Do Words Matter?”

In the last two weeks, we’ve seen mask mandates lifted, people getting out more, and businesses attempting to “get back to normal.”   And, more people are getting vaccinated every day. Considering where we’ve been, these are better times indeed. But as entrepreneurs, we need to be cautious of our approach and considerate of those around us – including our clients and other business associates.

Continue reading “The Re-assimilation Transition”

Remaining in one place somehow feels anti-progress. As business people, we have the need to keep going. Remaining static is too close to stagnant, right? But what drives that motion? Once we get going, how do we keep going? And is that always the right direction? Are we being driven by an intellectual trajectory or simply by momentum?

Continue reading “Intellectual Trajectory or Just Momentum?”

So, it’s 2021 . . . why am I about to talk about podcasts? Even though podcasts have been around for a while, they are more relevant than ever. Why?

Continue reading “Are Podcasts Retro?”

Hindsight may be 20/20, but 2021 will be all about forward thinking. How many times will you hear a slogan similar to that over the next year! LOL! Headline philosophies aside, let’s take a closer look at what the new year can represent for business, and all of us.

Continue reading “The End of An Era – Good Riddance 2020, Hello 2021!”

With the election behind us, we can all take a deep breath and expect stability now, right? Well, it would be an understatement at the very least to say “maybe not.” As expected, the Corona virus is surging again, we’re still arguing about whether people should be wearing masks during a global pandemic, the economy is preparing for more lockdowns, and the current president has not conceded to the president elect. It’s going to be a long couple of months, for sure.

Continue reading “What Now?”

We have entered the age of the short-term business plan. Of course, long-term planning  is still an important aspect of your over-all business strategy and trajectory. However, survival reflexes and immediate reactionary responses have moved front-and-center. Before we can worry about the future, we need a way to get past the present. Right now, it’s all about problem solving.

Continue reading “The Age of the Short-Term Business Plan”

I have heard many people give this advice to others; “write a blog, get out there, fill it with keywords, and be more visible.” I’m sure that advice was offered with the best of intentions, but that kind of thinking has led to an onslaught of empty business blogs seemingly targeted to search engine bots instead of a human target audience. Let’s kill those old blogs off, starting now.

Continue reading “The Death of The Blog”