Who Are You Talking To?

The language of business is often misunderstood and misused. We can get caught up in our own orbit - and the language of our brands can reflect that. In order to effectively connect with our target audiences, we need to convince them we understand what their focus is and what their challenges are. Only from that standpoint are we able have their ear when it comes to offering solutions. We can get there by speaking their language.

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Content is King

But is the Kingdom Changing?

It’s Spring! The trees have started to bud, flowers are popping up everywhere, and some businesses are starting to re-open after the COVID-19 shutdown. But hold on, people - it’s going to be a long, gradual transition. During this process, your business needs to stay visible. The best way to do that is by publishing content on a regular basis.  Continue reading "Content is King"